Full Throttle in the Heart of Zurich: Racing Unleashed Brings a New Era of Sim Racing to Europaallee

A Premium Motorsport Experience Like Never Before

Racing Unleashed is set to redefine the world of sim racing with the launch of its new flagship lounge in Zurich’s Europaallee. Scheduled to open this summer, this cutting-edge venue promises to offer an unparalleled racing experience, blending adrenaline, lifestyle, and community in a way that appeals to both seasoned motorsport enthusiasts and newcomers alike.

Spanning 500 square meters, this state-of-the-art racing hub isn’t just about simulation it’s a dynamic social space designed for thrill-seekers, urban explorers, and business professionals looking for something unique. With 17 high-end racing simulators, guests can get behind the wheel and experience the intensity of virtual motorsports like never before.

A Lounge That Redefines Sim Racing

At the heart of this new experience lies the Ascari Bar, a sophisticated and stylish space paying homage to the legendary racing circuit. This isn’t just a pit stop, it’s a meeting place where motorsport passion meets premium entertainment. Visitors can enjoy a carefully curated food and beverage selection, making it the perfect spot to unwind, strategize between races, or simply soak in the high-energy atmosphere.

Beyond the thrill of racing, the flagship lounge also sets a new standard for premium corporate and social events. Whether it’s a team-building event, product launch, or private gathering, Racing Unleashed offers tailored B2B and sponsorship opportunities for companies looking to impress in an immersive motorsport setting.

Motorsport for Everyone – A Vision for Global Expansion

The launch of the Zurich flagship lounge is more than just a milestone, it’s a stepping stone to a global expansion. Racing Unleashed is on a mission to make motorsport accessible to everyone, everywhere, with plans to open new locations across Europe, the Americas, Asia, and the Middle East in the coming years.

By combining cutting-edge simulator technology from Maranello, Italy, with advanced IT infrastructure, Racing Unleashed is bridging the gap between virtual and real-world motorsport, bringing high-performance, professional-level racing experiences to an international audience.

Get Ready for the Grand Opening

The countdown has begun, and soon, Zurich will be home to one of the most advanced sim racing lounges in the world. Whether you’re a hardcore racer, a casual enthusiast, or a business looking for an unforgettable event space, Racing Unleashed at Europaallee is the place to be.

Stay tuned for more updates and an exclusive first look at this game-changing motorsport destination. The future of racing is here, and it starts in Zurich.

📍 Grand Opening Coming Soon – Follow Racing Unleashed for More Details!

 

About Racing Unleashed

Founded in 2018 and headquartered in Cham (ZG), Switzerland, Racing Unleashed is a leader in the world of virtual motorsport. With a growing network of high-end racing lounges worldwide, Racing Unleashed is on a mission to make motorsport accessible to everyone, blending technical precision, cutting-edge simulator technology, and esports innovation to deliver the ultimate sim racing experience.

For more information, visit: https://racing-unleashed.com/

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